HIGH-FASHION BASEBOX RANGE ENHANCED WITH NEW DISPLAY STAND
TO SUPPORT THE EXPANSION OF THEIR HIGH-FASHION BASEBOX COLLECTION, MULTI-AWARD WINNING FRAME SUPPLIER, EYESPACE, HAVE INTRODUCED A BRAND NEW MERCHANDISING UNIT, AVAILABLE COMPLIMENTARY TO OPTICIANS WITH PURCHASES OF BASEBOX FRAMES.
Shaping the eyewear fashion curve for men and women, Basebox comprises over 30 trend-shaping models with contemporary edge. Premium and innovative materials, such as high definition, super-thin and ombre acetates, stainless steel and runway-ready crystals bring a fashion-focused solution to the practice portfolio. The latest releases, which draw strongly on the British retro revival, provide looks that will satisfy trend-setters and fashion-followers alike. Completing a selection of existing merchandising tools that draw on the urban edge of the Basebox brand, the new display unit delivers a perfect connection between the product and in-practice sales support, as Nicky Clement, Marketing Manager at Eyespace, explains:
“As a range that represents the pinnacle of British fashion eyewear, designing our new Basebox stand has been a highly creative and inspiring process. Loaded with attitude, the innovative layout and choice of materials provide an original merchandising solution for practitioners. Basebox provides new directions in eyewear, and in line with this our cutting edge point-of-sale and imagery provide a refreshing twist on the urban styling that naturally attracts fashion-conscious consumers today. This new stand completes the Basebox brand in the practice environment and will unquestionably draw attention for all the right reasons”