Rock Star Summer Campaign
RETRO IS BACK WITH A MULTI-COLOURED BANG THIS SUMMER HOLIDAYS, THANKS TO A SUPER-COOL ROCK STAR PROMOTION THAT LAUNCHES IN JUNE.
Colour is everything when it comes to young Rock Stars and multi-award-winning frame manufacturer, Eyespace is offering the complementary 10-in-1 pens as a fun gift with purchase. With a nostalgic nod to the parents of now, the colour-popping pens are set to introduce youngsters to the iconic stationery item that their mums and dads grew up with.
Nicky Clement, Marketing Manager at Eyespace, commented:
“In every aspect of our lives nostalgia has gained full momentum - from social media to celebrity style we’re seeing the return of icons of our youth and those of the generations before us. With love being shown to the ‘80s and ‘90s right now, we stepped back in time to find something that resonated from our youth and that kids today hadn’t seen before. Rock Star is known for its contemporary twists on retro styling, trend-led prints and bold use of colour and these are all present in the pen; everyone that has seen it has loved the innovative interpretation of the brand personality and how it allows young glasses wearers to engage with Rock Star in a fun way. There’s definitely going to be some stationery envy at schools across the country come September!”
Filled with energy, Rock Star delivers the hottest mini-celeb looks while inspiring individual style and self-confidence. Developed for kids aged 5-15, this contemporary range pops with personality through fashion-forward design and fun pattern and colour fusions; cool retro tortoiseshells, HD-prints, superhero-style emblems and on-trend mirrored lenses come together in a collection of 56 optical frames and 4 hotter-than-summer sunglasses, that each have their finger on the fashion pulse. Each model is designed and developed in the UK from a blank canvas, allowing perfect fit and all-day comfort.