CURRENT “OPTICAL FRAME OF THE YEAR” AWARD WINNER AND FIRM FAVOURITES IN UK INDEPENDENT PRACTICES, EYESPACE WILL ONCE AGAIN PROVE A DRAW-CARD FOR OPTICIANS VISITING OPTRAFAIR IN SEARCH OF FASHION-FORWARD FRAMES.
Launching a stunning collection of over 100 brand new stylish, premium quality models during the show, Optrafair visitors will be the first to discover new ground-breaking technical frame innovations, including FLUIDFLEX hinge technology, which will be introduced on 10 new Jensen Black models. A stand-out range within the precision-engineered men’s eyewear category, Jensen Black is a contemporary collection designed and developed exclusively in the UK, incorporating Japanese performance titanium, stainless steel and titanium memory metal amongst the technical material selections.
As a company focused on Great British Design, Co-founder, Julie Abel, explains why this year’s Optrafair is perfectly timed to present the SS17 collections:
"Aside from the fact that Optrafair is an industry icon, its central location and international reputation make it a vitally important event in our calendar. For our product and marketing teams, Optrafair provides a key occasion with which to plan around, bringing to market the newest technologies and on-trend styling alongside merchandising tools that will refresh practices ahead of the summer. More importantly though, Optrafair has always been a great social event for our team; having those few days to enjoy time with customers from around the globe while making new industry relationships is invaluable to us."
“We thought it a perfectly fitting celebration to launch 100 new models at Optrafair, in the year the FMO celebrates its centenary. We have also chosen this moment to highlight the incredible technical innovations and premium quality materials available to glasses wearers today, no matter your budget. Around the world, the appeal of British brands has never been stronger; our entire team is committed to taking eyewear design and the optical market to the next level, and this year’s show attendees will undoubtedly welcome the emphasis that has been placed on putting together our most comprehensive and fashion-forward collections to date. There are stunning new shapes and compelling colour palettes to take in, that align perfectly to the fashion-forward appetite of today’s patients.
With six modern and intrinsically British collections that strike the perfect balance between fashion and form, Eyespace are known for their passion for eyewear, extremely competitive pricing, designer-led merchandising and unparalleled quality contemporary designs.
Eyespace will be exhibiting at Stand F40. For further information please visit www.eyespace-eyewear.co.uk or call 01527 870550.